CRM Software Strategy: How Businesses Use Data, Automation, and AI to Increase Revenue
Author: Domingo H.CPublished on: December 10, 2025 Introduction: CRM Software as a Strategic Business Asset CRM software is no longer limited to storing customer contact information. In modern businesses, Customer Relationship Management (CRM) software functions as a strategic engine that connects data, teams, and technology to drive sustainable revenue growth. Companies across industries now rely…